碩士 / 南臺科技大學 / 國際企業系 / 104 / Enterprises enter foreign market through exporting, licensing, joint ventures and subsidiaries four means in order to open up new market and access low-cost factors or local market knowledge thus increasing competitiveness in the domestic or foreign market.This study will focus on traditional enterprises internationalization process and the four means. And this study suggests that traditional enterprises enter foreign market in accordance with the evolution of Uppsala model for the description of internationalization process. The internationalization process is gradually from exporting, licensing, joint ventures to subsidiaries increasing amount of resources commitment and level of control to foreign market.For this study, the internationalization process and four means belongs to widely explore, rather than focusing on a particular market or enterprise which aims to integrate the advantage and disadvantage of each means in different markets. Therefore, this study suggests that future scholars can explore a series of internationalization process toward an enterprise enter foreign market through the four means in a particular market. For example, Mercedes-Benzs Taiwan market entry strategies.
| Identifer | oai:union.ndltd.org:TW/104STUT0320001 |
| Date | January 2016 |
| Creators | Hung, Yun-Yang, 洪允陽 |
| Contributors | Su, Gi-Shian, 蘇吉祥 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 70 |
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