The Diversification Strategy for Inland Container Terminals in Northern Taiwan - A Case Study on Tungya Transportation and Terminal Corporation Xizhi Container Center / 台灣北部內陸貨櫃集散站多角化經營策略之研究-以東亞運輸倉儲公司汐止貨櫃中心為例

碩士 / 淡江大學 / 管理科學學系企業經營碩士在職專班 / 104 / In 1971, Taiwan’s economy was booming. Owing to the convenience of the transport container and Taiwan situates in the long-haul intercontinental routes with regional hub node intersection. There were large volume of import and export containerized cargoes in Taiwan, which Keelung in the northern region as a major port at the time. Under such circumstances, major shipping companies allocated their routes to call at Taiwan ports, including Keelung and Kaohsiung Ports. However, due to the geographical environment limits, Keelung port hinterland was narrow, and thus derived the establishment of inland container terminal. Container terminal provide container handling, storing, and provide space and equipment distribution cabinet loaded the goods in the process container transportation, become an integral role in the container transportation supply chain.
However, the export and import volume decreased due to the structure change in Taiwanese industry. Moreover, after Asian Financial Crisis, the island terminal business has more and more difficulty. This situation caused certain problem for those inland container terminals in northern Taiwan. Thus how to upgrade their industry, or how to adopt diversification strategies become an important issue.
This study focused on the northern part of Taiwan inland container terminal operator, and review the relevant literature analysis, the use of expert questionnaires and five forces analysis as a research method for the case study. First, make analysis of the operational status of Keelung, and thus make their discussions on the issue presented by the current situation. Second, we emphasis on the analysis of Keelung development policy and the challenge it faces. After all we take Tungya Transportation and Terminal Ltd., Xizhi container transport warehousing center as an example.
Evaluate the performance of the company and Porter''s five forces of analysis. It aims to provide useful reference for Tungya and other terminals which face the same difficulties.

Identiferoai:union.ndltd.org:TW/104TKU05457031
Date January 2016
CreatorsMao-Nan Kao, 高茂楠
ContributorsHsu-Hua Lee, 李旭華
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format103

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