碩士 / 台南應用科技大學 / 視覺傳達設計系碩士班 / 104 / “Chinoiserie” has existed for quite a long period of time in art history. With the changes of times, the cultural connotation of Chinoiserie is still intriguing. Contemporary artists integrate ancient Chinoiserie with innovation and embody it aspects, such a literature, music, dancing, and architecture, as well as poster design. This study collected and arranged the literature of “Chinoiserie,” analyzed 502 samples of posters in the book “Chinoiserie” as examples, and coded and tabulated them. This study used content analysis to analyze the components of plane poster design of “Chinoiserie,” and found that the primary components are image, color, and character; while the secondary components are composition, border, and purpose. Image included primary image, secondary image, background image, and image categories. Color included image color, background color, textual color, and border color. Text included font styles in Chinese and English. In the end, this study categorized various elements, performed a statistical analysis on the quantity, and arranged the order as reference for future poster design. The research results showed that, the image classification of posters of Chinoiserie is mainly utensils, while the non-image classification is mainly Chinese architecture, calligraphy also accounts for an extremely high proportion; for color, achromatic color is most frequently used in posters. For character, running script of calligraphy is most frequently used in posters. Moreover, for composition form, the middle part and lower part are most significant, and they both reflect stable screen form. During the factor analysis, this study used in-depth interviews to provide experts’ experiences, and used semiotics and literature data to perform corresponding analysis, to verify the presentation of design components in the research results. The experts suggested that, as long as three conditions: (1) black and white and virtual and real elements; (2) line and color elements; (3) cultural connotation; are met, the feature of Chinoiserie posters can be better reflected. The research results show the current design styles of Chinese posters and provide specific design elements to enable future designers to choose styles and elements from them to design poster works with Chinoiseries.
| Identifer | oai:union.ndltd.org:TW/104TWCA5634003 |
| Date | January 2015 |
| Creators | Hsin-Lan Huang, 黃心蘭 |
| Contributors | Ling-Chih Huang, 黃鈴池 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 337 |
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