The Study on Competition Strategy of the Pig Breeding Industry – A Case of “A” Company / 豬隻養殖業之競爭策略研究 ―以竹南A公司為例

碩士 / 中華大學 / 運輸科技與物流管理學系 / 105 / The use of animal models for human basic and clinical research has been an important part of medical research and development. Early, for the convenience purpose, the use of mice, rats, rabbits, dogs and other real animals has been the main mode of human biology research. In recent years, more and more studies have shown that Specific Pathogen Free (SPF) pigs are a valuable animal model in the field of biomedical research.
Because the A company has long been in the market for the only domestic production unit, the risk assessment is almost no more for the program. Whether the internal environment or the external environment, the market is constantly changing and the technology is progressing. Therefore, review of the current status and the possible risk that becomes a way to keep the advantage of market and to avoid the emergence of competitors.
This study applied the SWOT analysis to analyze the current situation and development difficulties of case “A” Company, and to propose the competitive strategies and action plans. Then ten senior managers were interviewed and answered a questionnaire survey. The results show that the most feasible competitive strategies and action plans are: (1) to improve the treatment of technical personnel to reduce the risk of poaching; (2) to establish the incentive bonus system to enhance staffs’ centripetal force; and (3) to expand the corral to increase the number of SPF.

Identiferoai:union.ndltd.org:TW/105CHPI0425015
Date January 2017
Creators王塵亞
Contributors卓裕仁
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format37

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