The Study of Foreign Investment Strategy in Shoe Manufacturing Industry:A Case Study of A Company / 製鞋業海外投資策略之探討─以A公司為例

碩士 / 逢甲大學 / 經營管理碩士在職專班 / 105 / Thanks to her abundant labor force and low wages in early stage, Taiwan was crowned as “Kingdom of Shoe Manufacturing” before 1987. After that peak business period the impact of currency fluctuation, shortage of man power resources, high rising land as well as labor cost forces the shoe making industry to transplant their production operations to China or ASEAN countries.
In early stage, most of Taiwan-based shoe makers invested production facilities in China, within few years’ intensive efforts it created another “Shoe Making Kingdom of Guangdong Province in China”. The prosperity lasts until 2005 after the implementation of currency exchange reform that increases the value of RMB and labor cost but decreases man-power supply also. The deployment of world’s shoe production gradually moves to ASEAN countries due to the vital advantages of shoe making are vanishing in China.
The benefits of shoe making in Vietnam: (1) Low labor cost: Shoe making is a classic labor-intensive business, the spending on the labors’ salary is a big portion of a shoe manufacturer’s operation cost, the competitiveness of a shoe factory is directly proportional to its capability of controlling man power cost. (2) Generalized System of Preferences, or GSP: The export of Vietnam-made products enjoy several trade benefits from deals with US, EU and ASEAN countries, shoe product is always included in the GSP list. (3) Vietnamese government’s Taiwan-favoring policy: To expedite the country’s development, in 2014 the Ministry of Industry and Trade issued multiple policy guidance in several aspect to stimulate investment from Taiwan, such as favorable trade policies, better infrastructure for both hardware and software support from the government, easy-to-access public relationship and so forth, aiming to the target that the shoe manufacturing will be the main industry to support Vietnam economy in 2020.
This case study utilizes Michael Porter’s Five Force Analysis and Case Study Method; it is an example of a Taiwan-based Company A, a live issue of how shoe making industry should deal with China’s ever-changing investment environment, and how to utilize the advantages in Vietnam. By extracting key essence in several successful investment strategies, the study presents a wide-angle view to different industries who are interested in investing overseas, especially Vietnam.

Identiferoai:union.ndltd.org:TW/105FCU01457019
Date January 2017
CreatorsSHIAO, JUI-FEN, 蕭瑞芬
ContributorsLIN, FENG-JYH, 林豐智
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format57

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