碩士 / 崑山科技大學 / 企業管理研究所 / 104 / A procedure is In response to the growing cross-strait economic and tourism exchange, especially due to the increase in tourism in Taiwan via the direct pipeline and to the Taiwanese off-shore islands, the transportation in Taiwan must improve to meet the needs of both tourists and business travelers. In the future, we can expect passenger ship transportation operations between Taiwan and the off-shore islands to grow, so maintaining the right number of operating passenger ships will be extremely important. As a result, the marine engine product support service market will definitely be a potential for development.
In this study, we will use the product life cycle of the ferry engine and related services, internal and external environment analysis, SWOT analysis, expert interviews, an in-depth understanding of Taiwan's off-shore islands, the movement of passengers and cargo between China and Taiwan, and the product support service market situation. Using current information to predict future developments and trends in the passenger and cargo service market, a forward-looking vision of C Company and the demand for high-speed passenger and cargo services, C Company can come up with a response to future changes in the environment, develop competitive strategies, and determine the critical success factors and indicators. In order to develop and maintain a sustainable competitive advantage, C Company will need to understand customer needs and expectations, develop key strategies for demand, and quickly determine the nature of successful opportunities. Only then can it be a permanent leader in the marine engine product support service market.
| Identifer | oai:union.ndltd.org:TW/105KSUT0121001 |
| Date | January 2016 |
| Creators | HU,MING-HUI, 胡明輝 |
| Contributors | CHEN,YI-CHANG, LEE,CHANG-JIANG, 陳怡昌, 李滄江 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 78 |
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