碩士 / 崑山科技大學 / 企業管理研究所 / 106 / The food and beverage industry in Taiwan has been growing exponentially in the past couple of years. It seems like many young entrepreneurs are steering away from the more traditional corporate future, where opportunities seem to be fewer by the day, and it appears that cafés and trendy restaurants have exploded in popularity. Along with the sudden rise of new, fashionable, cafés and restaurants managed and owned by young adults, there are also the more old-fashioned restaurants which offer more traditional cuisine options, Japanese, Italian, French or steak houses. The scope of Western restaurants, however, doesn’t seem to go past the American or English cuisine. This paper evaluates the level of feasibility that a Latin American restaurant in the heart of Southern Taiwan could have, while studying the most important aspects of the Taiwanese food and beverage industry.
The motivations that inspired this research include the fact that over the past few years, Taiwan has become more and more welcoming for Latin American immigrants, which seems to have spiked the interest of Taiwanese people in the Latin American culture as a whole. Latin American festivals have been organized several times every year in many major cities in Taiwan, and the curiosity has sprung to the extent to which even the biggest clubs and bars in some cities are organizing Latin Parties at least once a month. These, along with other factors which will be studied in depth to support the idea that a restaurant focused in the Latin American culture and located in the southern city of Kaohsiung is in fact, a feasible opportunity.
This paper will include a detailed study of the food and beverage industry in Taiwan, a comprehensive market study complemented by an exhaustive marketing plan; a financial analysis of the expected start-up costs and operating costs, as well as sales and cash flow projections for the following two years after the hypothetical inauguration of the bistro. All in all, proving that the investment would be feasible according to current market trends and customer preferences. The study will also include my personal business ambitions and the business strategies I consider to be accurate in order to create and grow the firm in the specific Taiwanese environment.
| Identifer | oai:union.ndltd.org:TW/105KSUT0121017 |
| Date | January 2018 |
| Creators | LUIS DANIEL CERROS, 路丹尼 |
| Contributors | LINDA LIN, 林伶瑾 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | en_US |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 155 |
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