碩士 / 銘傳大學 / 新媒體暨傳播管理學系碩士班 / 105 / Conducting sports events has become an important marketing approach to promote urban development and tourism throughout various regions, and also to increase the competitiveness of the city concurrently. With raise of people’ s sports and fitness consciousness, running has not only changed into a simple way for people to participate in exercise, but also the most direct method of knowing a city, for this reason, the city road race and marathon proved to be the active topic in the development of the city.
In the excellent situation of close cross-strait development, the marathon races’ cooperation between the two sides tend to be more frequent, but there is a little difference in the holding process of cross-strait events, as well as the contestants will feel disparate perceptions when enter the race which given by diversesocial surroundings of city. and the same marathons will also bring unlike economic benefits to the city.
Therefore, By contrasting international marathon between Xiamen and Taipei, this study will compare the discrepancy in events holding, Found that experience marketing will affect the value of experience and urban identity, experience the value of urban identity, consumer satisfaction and tourism image has an increasing relationship, urban identity will affect the consumer satisfaction, urban identity and satisfaction A positive relationship to urban identity. To researching city Marathon participants of cross-strait and also the relevance between city experience, experience value and participants’ the urban identity and tourism intention.
| Identifer | oai:union.ndltd.org:TW/105MCU00375002 |
| Date | January 2017 |
| Creators | WU,YAN-YAN, 吳妍妍 |
| Contributors | CHEN,PO-YU, 陳柏宇 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 83 |
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