碩士 / 銘傳大學 / 觀光事業學系碩士班 / 105 / Taiwan is a famous international yacht manufacturer. In order to enhance the participation of Taiwan's yacht activities, the yacht service industry can set up private yacht clubs like Hongkong or Singapore to make people enjoy the pleasure of yachts. If coupled with the national yacht industry development policy, it is expected that will be a wave of yacht manufacturing upgrading trend.
Based on the extended theory of planned behavior to construct the research model, using "attitude", "subjective", "perceived behavior control" and "serious leisure" to understand the influence of the yacht service purchase. According to the findings, the government promotes the yacht recreational industry and private yacht club operators to propose relevant promotion strategies and operating recommendations.
| Identifer | oai:union.ndltd.org:TW/105MCU00571010 |
| Date | January 2017 |
| Creators | Huang, Hsiao-Chien, 黃筱茜 |
| Contributors | Lin, Li-Pin, 林莉萍 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 87 |
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