碩士 / 國立交通大學 / 運輸與物流管理學系 / 105 / In recent years, the Asian cruise market is the fastest growing market in the global cruise industry, and the current sales model of Asian cruise industry is the full ship chartered by the travel agencies. The reason is the international cruise company is not familiar with the Asian market, the Asian travel agencies are more able to master Asian Customers characteristics and preferences, they can provide excellent marketing services for international cruise company. Therefore, this study attempts to construct a model for cruise line revenue management in Asia and analyze the impact of the full ship charter model on cruise line revenue management and provide appropriate strategies for travel agencies. The results show that the full ship charter model has a considerable advantage in cruise line revenue management; furthermore, by the strategic alliance, allocating the remaining cabins during the planning horizon can maximize the expected benefits and reduce the number of remaining cabins.
| Identifer | oai:union.ndltd.org:TW/105NCTU5423048 |
| Date | January 2017 |
| Creators | Su, Yu-Wen, 蘇裕文 |
| Contributors | Hwang, Ming-Jiu, 黃明居 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 50 |
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