碩士 / 國立交通大學 / 管理學院資訊管理學程 / 105 / According to statistics, the rate of the Internet usage in Taiwan has increased over the years. And the number of people who access the Internet by using mobile devices has a tremendous raise within a couple of years. In fact, the prevalent mobile telecommunications accelerate the domination of mobile commerce over e-commerce. The social network was the contributing factor in this phenomenon, because the high penetration of social network makes businesses were coupled with social network tightly. The Shopee platform in this research is a good paradigm of e-commerce corporation integrated into social networks. This research depicts how to design a business model for an online retail startup.
This research scrutinizes the case based on the concept of Innovation Dynamics. The study gets into potential domains to dive into the charge structures of the targeted participant, and uses Business Model Canvas to analyze the case. After collecting data from interviews and secondary information, this study proposes a proper and innovative business model. The feasibility of new business model was verified through VPRC model, and then the business model was deployed to attest the performance. This work shows a paradigm for an online retail startup regarding how to create market, consolidate the relationship with customers and increase profits.
The contribution of this research is that the innovation in business model including value creation and efficiency improvement, so that online retail startups can take this as a reference. The research also presented the process of business model innovation:(1) Analyze the existing business model. (2) Analyze the charge structures of the main participants. (3) Design new business model. (4) Verify business model.
| Identifer | oai:union.ndltd.org:TW/105NCTU5627053 |
| Date | January 2017 |
| Creators | LU,Pei-Shan, 呂沛珊 |
| Contributors | Li,Yung-Ming, 李永銘 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 67 |
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