碩士 / 國立彰化師範大學 / 公共事務與公民教育學系 / 105 / Fish market is a professional market for fish goods, which is an important part of the fish sales. Centralization, balance and distribution are the factors for an ideal fish market. Hence one can see that a well-developed fish market is between production and sales, the market can perform economic function, improve the efficiency of fish salesthrough a workable system and the enterprization of thetheory of businessIn the middle of Taiwan there are three mainfish markets: Taichung, Changhua and Pushin, and Taichung, Changhua are located in the urban area, butPushin is located in the rural area. Pushin fish market ranked fifth among 13 fish markets in Tawian, it is higher than Changhua fish market. Three results are concluded after the study of competitiveness and high operating performance of Pushin fish market: First, the geographical convenience andbeing adjacent to the Yuanlin Interchangeof Sun Yat-sen Freeway and to the expressway No. 76; in this case, it can attract the wholesalers from South Changhua County, Nantou County, North Yunlin County, as well as Taichung City and other places to come to do fish wholesaling. Second, route for auctions are convenient due to the market is a new one established in 2011, covering 19,835 square meters, of which the auction area up to 1,984 square meters. The market is divided into five auction areas with structure design of no column space: the frozen area, the live fish area, the Styrofoam area, the fishing area, and the preparation area. Furthermore, with the use of Dutch computer auction system makes the fish goods trading to be fair, impartial and open, not only can shorten the auction time, but also can prevent the fish goods monopolized by some big wholesalers. Third, the analysis of each auctioneer's productivity and financial performance shows operating efficiency is higher from 2011 to 2014, and Pushin fish market has the best operating performance among three fish markets. According to the comparison of the average monthly price of fish from five species of fish (tilapia, milkfish, lates calcarifer, cultured clams and butterfish), except the price of lates calcarife, the price in Pushin is NT$0.11 higher than Changhua, NT$0.38 higher than Taichung; the prices in Pushin fish market are lower than Changhua, Taichung for the other prices for four kinds of fish.
It is obvious that Pushin fish market has very high performance, and if we look forward to the future development, it is sincerely hoped that the fish market can strengthen the ability of the security checks for fish goods, and develop the fish market by online marketing and home delivery service.
| Identifer | oai:union.ndltd.org:TW/105NCUE5636007 |
| Date | January 2017 |
| Creators | 蔡沁育 |
| Contributors | 黃建銘 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 110 |
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