博士 / 國立嘉義大學 / 企業管理學系 / 105 / In recent years, smart phone is the mainstream, App applications is an indispensable component of smart phones and provided to customers. Leisure farms in recent years, draws more and more attention, the traditional industry transform to leisure agriculture, gain employment opportunities and create value. However, the combination of agriculture and science technology is an innovation. This study takes Leisure Farm navigation App as the main object, tries to construct a measurable model of navigation App. Based on Technology acceptance model. In this study, 550 tourists were interviewed and the fitness of the new model and related hypothesis were tested by the structural equation model. The conclusions were as follows: (1) The model of the App is effective. (2) Two Hypotheses are not significant, the other five hypotheses are established, they are, “tool experience” has a significant impact on “perceived ease of use”. “Technology characteristics has a significant impact on “perceived ease of use”. “Perceived ease of use” has a significant impact on “user satisfaction”. “User satisfaction” has a significant impact on “user behavioral intention“.
| Identifer | oai:union.ndltd.org:TW/105NCYU5121003 |
| Creators | 曾亮怡 |
| Contributors | 李鴻文 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 84 |
Page generated in 0.0017 seconds