碩士 / 南華大學 / 文化創意事業管理學系休閒產業碩士班 / 105 / Based on the experience of the researchers participating in a number of overseas self-help travels, a trip to overseas travel is full of unique memories, but relatively determined to participate in overseas travel since the start must pay a considerable effort to plan the trip, order tickets and accommodation The journey is also full of challenges. However, in recent years overseas self-help travel prosperity, of which the participation of women in overseas self-help travel population increase rate higher than men. What are the factors that attract women to participate in overseas self-help travel?
Therefore, the researchers want to use the theory of planning behavior as the basis of the structure, to understand the attitude of women on overseas travel, subjective norms and perceived behavior control whether the impact of overseas travel behavior intentions, the study subjects for women, to facilitate the sample survey and 344 valid questionnaires were collected. SPSS software was used to analyze the statistical methods such as independent sample t test and regression analysis. According to the data analysis results, this study found that:
1. Women’s overseas self-help travel attitude positively impacts their overseas self-help travel intentions.
2. Women’s overseas self-help travel subjective norm positively impacts their overseas self-help travel intentions.
3. Women’s perceived behavioral control positively impacts their overseas self-help travel intentions.
| Identifer | oai:union.ndltd.org:TW/105NHU00571009 |
| Date | January 2017 |
| Creators | LU, YI-CHUAN, 呂宜娟 |
| Contributors | LAI, WEN-YI, 賴文儀 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 85 |
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