碩士 / 南華大學 / 旅遊管理學系休閒環境管理碩士班 / 105 / This study explored the key success factors of recreational fishery management in clam producers, established the theoretical framework by Balanced Scorecard, added non-financial indicators, established a hierarchical structure through literature review and expert in-depth interviews, Of the industry, county officials and scholars as the research object, a total of 30 questionnaires were distributed, 21 valid questionnaires.
The results show that the customer dimensions is the most important, in order of its financial, internal processes and learning and growth of three dimensions. According to The evaluation criteria of dimensions of the third level, the first statistics value in the financial dimension is the income of the clam harvest and the follow is leisure activities income. The first statistics value in customer dimension is word of mouth and attractiveness, the follow is business characteristics. The first statistics value in the internal processes is the service attitude and the clean environment. The first statistics value in learning and growth is management capacity. The important factor in all statistics value is the income of the clam harvest, followed by word of mouth and attractiveness, the customer experience, leisure activities, income, operating characteristics and customer relationship management, and government support subsidies sort the last. Therefore, the key success factor in the management of leisure fishery is the customer dimension including the customer’s experience, reputation and attractiveness, management of customer relationship and operating characteristics. So increase the economic benefits of the clam aquaculture, in addition to maintaining the income of the clam pond. It should be towards how to get customer recognition and trust.
| Identifer | oai:union.ndltd.org:TW/105NHU00700001 |
| Date | January 2017 |
| Creators | WANG, YING-WEN, 王映文 |
| Contributors | YU, CHIEN, 于健 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 66 |
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