碩士 / 南華大學 / 旅遊管理學系旅遊管理碩士班 / 105 / With the popularity of mobile devices, the function has become more and more diversified. Due to the fact that the mobile commerce is not limited by a specific time zone and location, it has created numerous business opportunities. However, it also has several issues such as whether or not the quality of the service has matched with the needs of consumers. Therefore, this study is aimed to analyze the virtual service of the navigation system combined with the mobile commerce, that is, "navigation APP" as the quality of online service, and the users of mobile communication device as the object of study. ES-QUAL is referred to construct the function of the questionnaire and questionnaire itself. IRPA and IAA analysis are used to analyze the data of the users, and 398 valid questionnaires are used to analyze the quality of service. The results of the IRPA analysis show that the quality of "performance" and "itinerary planning" of navigation APP are the two functions that have high influence toward customer’ satisfaction, and "system effectiveness" is proposed as a priority project for improvement. For the result of this analysis, I hope to provide navigation system industry a reference to improve its service quality, and hope that the navigation system industry will develop better snavigation system that is in line with the needs of customers.
| Identifer | oai:union.ndltd.org:TW/105NHU00720010 |
| Date | January 2017 |
| Creators | YU, CHIH-CHENG, 游桎珵 |
| Contributors | YU, CHIEN, 于健 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 73 |
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