碩士 / 國立高雄海洋科技大學 / 漁業生產與管理研究所 / 105 / In recent years, all fishermen associations in Taiwan have held fishery cultural activities for the promotion of fishery products under the jurisdiction of coastal waters. In addition to improving the promotion of its fishery products, it has also provided wealth for the promotion of local leisure and tourism. To explore the willingness of tourists to visit activities which were held by the four fishermen associations organized by the four districts of Kaohsiung in the autumn and winter of each year. A statistic analysis on willing of tourists' participations and revisiting during the period of the festival was carried out in this study. A total of 1,600 questionnaires were distributed and 1144 valid questionnaires were collected in this study. Statistical analysis including item analysis, reliability and validity analysis analysis of variance(ANOVA), structural equation analysis and etc., was used to analyze the data. The results were: 1. Most of the visitors who attended and satisfied with the activities would continue to revisit the festival nearly 80%; 2. Efforts on advertising-on-demand were poor, publicity for increasing the effectiveness of fishery products promotion was mainly recommended by friends and families; 3. In the local fishing products, the promotion of poor results, though by lowering the price and make customers’ feelings up to significant level in statistics, it still can not effectively improve the satisfaction; 4. Except satisfaction achieving the significant level, there still are some of the space need to improve and work hard in the marketing, for example, how to link the local attractions. According the above results, four suggestions were offered that 1. How to avoids the problem of traffic congestion causing by parking outside the sightseeing of fishery market around Xingda port is a very important question, It is recommended to add shuttle bus between Valentine's Wharf and fishing market to increase willing of tourism. 2. Since the Mituo Nanliao fishermen association has repaired the coastal corridor currently around fishing port, and already endeavored to set the public bike rental station, coupled with the local shadow opera and Luo Tianshan sightseeing attractions. The followings needed to do is focusing on the local marketing and promotion, so that people travel to more tourist attractions. 3. Zihguan District Krzilaio fishing port-and-market, most of the tourists aren’t leaving for a long time to stay, it is recommended to study how to link the surrounding attractions, in the series sightseeing fishing market, so that people will stop to stay, and increase business opportunities. 4. Since Yongan mainly engaged in the field of groupers raising basically, and groupers are not the general homemade dishes but are most of the banquet, table meals commonly, it is recommended to research how to change the traditional understanding of the people and to make the grouper as a general household consumption of food or how to make its price to be as cheap as common food in order to increase the business opportunities.
| Identifer | oai:union.ndltd.org:TW/105NKIM0451007 |
| Date | January 2017 |
| Creators | HUANG,CHIUNG-I, 黃瓊誼 |
| Contributors | 劉仁銘 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 140 |
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