碩士 / 國立高雄海洋科技大學 / 海洋事務與產業管理研究所 / 105 / This study is based on Tainan's milkfish industry as the research object The main purpose is to explore the current situation and marketing strategy of the milkfish industry in Tainan. Through the literature review and expert interviews and other research methods, we will get the future reference for the marketing strategy of Tainan milkfish direction.
Millettes are highly regarded by the high nutritional value and are affordable species. They are very popular in Taiwan. The milkfish can be said to be Tainan's domestic fish. Tainan's milkfish production accounts for Taiwan's first, Industry marketing is mainly in Tainan milkfish production of the highest five areas to promote the activities of the implementation of the activities of the Milk Festival, the integration of industrial marketing, driven business opportunities to enhance the local cultural characteristics of Tainan.
| Identifer | oai:union.ndltd.org:TW/105NKIM1277014 |
| Date | January 2017 |
| Creators | 吳芳瑜 |
| Contributors | , 劉文宏博士, 施義哲博士 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 40 |
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