碩士 / 國立高雄第一科技大學 / 運籌管理研究所 / 105 / The purpose of this research is to explore management strategy in ocean freight forwarders. There are a large number of ocean freight forwarders, and competition is intense, to avoid price competition, to strengthen the core competence and the integration of resources, and set up appropriate management strategy.
We used concept mapping to conduct our study and invited ten experts for brain-storming to extract their professional opinions and ideas with the question of “What are the factors that influence management strategy for ocean freight forwarders?” Then we implemented multivariate statistical analysis to quantify the data. After the analysis, we obtained 21 factors and five clusters, ‘category of products.’,‘service quality’,‘sales core ability’,‘sale core ability’,‘corporate image’,‘financial ability’,The three clusters ‘category of products.’, ‘service quality’,‘sales core ability’ of this research are the most important.The results of this study may provide a reference for ocean freight forwarders to management strategies.
| Identifer | oai:union.ndltd.org:TW/105NKIT5682005 |
| Date | January 2017 |
| Creators | Chien-hsiung Wang, 王建雄 |
| Contributors | Kune-muh Tsai, 蔡坤穆 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 58 |
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