碩士 / 國立屏東大學 / 不動產經營學系碩士班 / 105 / According to a United Nations World Tourism Organization (UNWTO) report, during the past 60 years, the tourism industry has gradually become the world's largest and fastest-growing economic sector. The tourism industry, which has drawn the world's attention as a smokeless industry, along with the technology industry are considered as star industries in the 21st century. The trend of globalization affects the world's economic behavior, and the world's cities all race to attract tourists who can bring considerable economic benefits in order to improve their competitiveness. Therefore, urban tourism has gradually become an important form of tourism to support the development of local economic and cultural landscapes of cities.
Mainland China did not take their tourism industry seriously along with economic development until the policy of reform and opening up was adopted in 1978. Although the development of tourism in Mainland China is relatively recent compared with other countries, tourism administration systems, tourism laws and regulations, tourism infrastructure, tourism resources development, tourism promotion and other aspects have been developed to a quite mature level under active government leadership in the past thirty years. Therefore, this study chose ten coastal cities in Mainland China as research subjects, and the literature analysis and comparative research method have been applied to explore the structure and internal details—through analysis and summarization—of the overall inter-city tourism planning content in order to provide Taiwan with a point of reference for the overall planning of Taiwan’s future urban tourism plans.
The results of this study show that the overall tourism planning content of the ten coastal cities in Mainland China, after analyzing their own environmental conditions, can be divided into six sections: (1) development orientation and objectives, (2) tourism space layout, (3) tourism product development, (4) construction of the tourism industry, (5) urban tourism marketing, and (6) tourism and so on. Among them, supplementary policies include: (1) tourism resource protection, (2) tourism safety and security, (3) urban environmental services, (4) tourism distribution services, (5) innovative tourism development models, (6) revitalization of tourism technology and information infrastructure, (7) regional cooperation, (8) establishment and improvement of tourism regulatory systems, and (9) the construction of tourism talent teams. Each city could establish relevant supporting policies based on their own needs. At the end of the research, relevant recommendations have been made in order that Taiwan, which is surrounded by ocean, can also slowly improve its own overall urban tourism planning, so that its tourism industry can gradually develop and thrive along its own successful path.
| Identifer | oai:union.ndltd.org:TW/105NPTU0133006 |
| Date | January 2017 |
| Creators | LU, HSUAN-CHI, 盧宣錤 |
| Contributors | JENG, PO-WEN, 鄭博文 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 254 |
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