碩士 / 國立屏東科技大學 / 農企業管理系所 / 105 / With the rapid of economic development, Many village which are live with conventional fishery are facing the problem of population. Aging population and offshore fishing resource depletion.In Nan-Fang-Ao Fishing Harbor, Althongh it has unique fishery environment, it also faced with the threat, too. Therefore, traditional fishing industrys must transformate to activate the fishery village aging and create a new freshing style.
This study aims to discuss the relationship among travel motivation, perceived value, satisfaction and loyalty. The subjects of this study were tourists in Nan-Fang-Ao Fishing Harbor, there are 450 questionnaires, and 410 are valid, effective return rate is 91.1%. The obtained data was analyzed by reliability and validity analysis, demographic variable analysis, T-test, One-way ANOVA, Pearson product-moment correlation and Path analysis using SPSS statistical analysis software.
The results found in this study are as follows： 1. The primary tourists in the study are Unmarried women middle class college graduates who hold service positions. 2. In terms of consumer behavior, most participants from the northern region Come more than five times and most of them keep the expense under 500 NT. 3. Tourists’ background characteristics of demographic regard travel motivation, perceived value, satisfaction and loyalty differently. 4. travel motivation, perceived value, satisfaction as well as loyalty all have positive effects among the group. 5. The results of path analysis shows that travel motivation such as perceived value and satisfaction have the greatest impact on loyalty.
| Identifer | oai:union.ndltd.org:TW/105NPUS5688005 |
| Date | January 2017 |
| Creators | Chen, Yu-Jen, 陳裕仁 |
| Contributors | Cheng, Chiu-Kuei Cheng, 鄭秋桂 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 140 |
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