碩士 / 國立清華大學 / 經營管理碩士在職專班 / 105 / Who can employ the mobility then who can win the market. The mobile device has become the top priority solution for company to solve customer problems. The fast movement and mobility thinking are the key for modern company.
No matter the original vision of the company, you will not know about what will happen in next ten years. The interaction of digitization and Internet gave more power to the consumer on purchase consideration include social media, economic platform model, global opinion, and real time price comparison. Company should also apply new business model, new market separation, and organization reconstruction by creating killer product or market structure in order to match the preference of the consumer. This research will utilize the user experience, investigation, and analysis from three companies to understand their development on mobile APP.
Yahoo! Kimo and Ruten, with traditional gene, tried to use Internet, mobile platform to expand their business from their traditional way. They utilization of their advantage on PC web commerce will further contribute their value on platform. Shopee who entered Taiwan’s marker at 2015 has showed their advantage and core ability with attractive mobile user interface and price strategy. It already become a quick comer in Internet commerce.
This research will compare the mobile platform from those three companies. I will propose three important ideas will should use to maintain their development ability. First, design of the platform. Second, interaction with the clients. Third, timing to serve the client. Finally, I will mention the suggestion and challenge of the e-commerce platform in Taiwan.
| Identifer | oai:union.ndltd.org:TW/105NTHU5457024 |
| Date | January 2017 |
| Creators | Chang, Yi-Ping, 張怡平 |
| Contributors | Lin, Bou-Wen, Liu, Yu-Wen, 林博文, 劉玉雯 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 92 |
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