碩士 / 國立臺灣師範大學 / 美術學系 / 105 / Due to the language commonality, Taiwan art gallery has always been enthusiastic about the Chinese market. Shanghai has emerged to become an important art market with her contribution and focus in the art industry and her determination to globalization. This paper intends to discuss how art galleries can become operational profitable in Shanghai contemporary art market. With historical qualitative studies, expert questionnaires and the analytic hierarchy process (AHP) to discover the contributing factors of business model and relative orders of importance for Shanghai contemporary art market.
The paper selected 20 factors affecting the Shanghai contemporary art market operation, the orders for relative importance are : professional management, agglomeration benefits, attending art fair, capital, potential market scale, originality, market mal-positioning, cost, interpersonal relationship marketing, art reviews, art experience, learning and expert backgrounds, style of work, creator morality, aesthetics understanding, media utilization, operation positioning, cultural clash, exhibits and awards and consumer behavior. In which, the professional management outweighs other factors by 10.85%. The attending art fair and agglomeration benefits weigh 7.26% and 6.85% relatively.
By analytical conclusion, a few phenomena exist in Shanghai contemporary art market: (1) confronting problems with intellectual collection, (2) importance of capital injection, (3) effects of globalization.
Shanghai art market scale is developing as we speak. If Taiwan art galleries wish to enter such market with capital-intensive character, one can aggressively participate in art fair. Backing with professional knowledge of the Taiwan art galleries and positioning oneself in the Shanghai elite sector, adding up collaborations with international art galleries and introduce mature and well-known artists to worldwide market in order to achieve short-term objectives.
This paper aims and covers the Shanghai contemporary art market. If one is to apply such structure to other regions, one is able to differentiate the structural differences and overall hierarchy importance and analyze regional characteristics, which can prove for future studies.
| Identifer | oai:union.ndltd.org:TW/105NTNU5233056 |
| Date | January 2017 |
| Creators | Yang, Li-Wei, 楊麗薇 |
| Contributors | 楊永源 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 105 |
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