碩士 / 國立臺灣師範大學 / 運動休閒與餐旅管理研究所 / 105 / The purpose of this study was to investigate the factors that influence passengers’ intention of using the Personal Electronic Devices during their flight based on the decomposed Theory of Planned Behavior (DTPB) model. A self-administrated questionnaire had been developed and samples were collected through a convenient sampling method at Taoyuan International Airport and Songshang Airport. 546 valid questionnaires were collected and analyzed based on descriptive statistical analysis, t-test, one-way ANOVA, correlation analysis, and multiple linear regression analysis using SPSS 22.0 software. The research results showed that the passengers with different flight frequency have significant differences on attitude, subjective norms, perceived behavior control and behavioral intention. The passengers with different trip purpose and on different route have significant differences on perceived behavior control. The results of the DTPB model revealed that, first, the paths from perceived usefulness, ease of use and compatibility to attitude are significant, and three antecedents were significant indicators for attitude. Second, the paths from both peer influence and superior influence to subjective norms are significant, and both were significant indicators for subjective norms. Third, the paths from self efficacy and facilitating conditions to perceived behavioural control are significant, and both were significant indicators for perceived behavioural control. Last but not least, the paths from attitude, subjective norms and perceived behavioural control to behavioural intention are significant, and three variables were significant indicators for behavioural intention. In conclusion, the practical implications for carrier and theoretical suggestions for future research are discussed based on the results of the study.
| Identifer | oai:union.ndltd.org:TW/105NTNU5742003 |
| Date | January 2017 |
| Creators | Tsai, Yi-Lin, 蔡易霖 |
| Contributors | Chen, Mei-Yen, 陳美燕 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 109 |
Page generated in 0.0099 seconds