碩士 / 國立臺灣師範大學 / 運動休閒與餐旅管理研究所 / 105 / In recent years, Asian countries have opened the sky, more and more low-cost airlines (LCC) fly into Taiwan. The past, the traditional air (Full Service Carrier, referred to as the FSC) has long been competing to fight a large amount of money to provide a variety of free service supplies cabin to win the hearts of passengers. Therefore, this research question in the highly competitive aviation market with the times to find LCC "low-cost high-quality" cabin atmosphere of the key success factor is a worthy of discussion, even by absorbing LCC creative cabin atmosphere to create advantages into the traditional aviation strategy against, is bound to be the future budding and strategic weapon. This study conducted an in-depth interview with 60 frequent passengers, five crew members and five relevant service planning departments, and analyzed the contents of the interview. The results of the study found that LCC in the cabin service process to low-cost high-quality cabin service to enhance the atmosphere, ex. 1. boarding process, 2. escape introduction, 3. take-off, 4. catering sales service, 5. Duty-free sale service, 6. passenger off the plane. This study suggests that there is currently no practical advantage in the use of low-cost aviation to enhance the cabin atmosphere of the advantages of the use of traditional aviation operations. In addition, with the merchandise sales company on-site business cooperation, not only to please and attract more passengers and seize the eyes of more passengers, but also increase the machine on the goods (duty-free goods, home delivery) sales and development.
| Identifer | oai:union.ndltd.org:TW/105NTNU5742025 |
| Date | January 2017 |
| Creators | Yang, Tsung-Hsun, 楊宗勳 |
| Contributors | Wang, Kuo-Ching, 王國欽 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 55 |
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