碩士 / 國立臺灣海洋大學 / 水產養殖學系 / 105 / Ornamental aquarium industry has developed for many years in Taiwan. In recent years, the government starts to emphasize on this industry. From the beginning of 2009, the Taiwan Aquarium Expo has attracted nearly 15 million visitors per year. In addition to the exhibitors of live fish, there were many participators of aquarium equipment manufacturer. There have not been many studies on aquarium consumers, so the characteristics of aquarium consumers are still not well understood. It is important to analyze the questionnaire data explored the demand of consumers in recent four years to provide more information for aquarium equipment and accessories industries.
Four investigations were conducted at Taiwan Aquarium Expo in 2013 and 2014 in Taipei and 2015 and 2016 in Kaohsiung, respectively. The collected information was general personal data, purchasing behavior characteristic of consumer and product. There are 1830 questionnaires totally in the four years. Cross-Linked table and Pearson's chi-squared test were used to analyze the structure of the consumer characteristics and realize whether there are differences in the consumption of different characteristic interval.
The results indicated that the characteristics of consumers with higher monthly income are: longer experience of raising ornamental fish, more likely to try the aquascaping in the future, the factors of selecting location are transportation convenience and sellers’ proficiency. On the contrary, the characteristics of consumers with lower monthly income are: more likely to breed ornamental fish and other creatures, cheaper price is the factor of selecting location, bottleneck for raising ornamental fish is the expense.
Keywords: Ornamental fish, Taiwan Aquarium Expo, Characteristics of consumers
| Identifer | oai:union.ndltd.org:TW/105NTOU5086040 |
| Date | January 2017 |
| Creators | Chen, Tsun-Ren, 陳存仁 |
| Contributors | Liou, Chyng-Hwa, 劉擎華 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 90 |
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