碩士 / 國立臺灣海洋大學 / 環境生物與漁業科學學系 / 105 / This study aims to explore, by way of questionnaire survey,Keelung new immigrants’ intake of fishery products in Taiwan and in their country of origin and to understand new immigrants’ dietary concepts and cognition and their consumer behaviors on fishery products. The findings can be used as references in the promotion of fishery products & health to new immigrants and improving nutrition by fishery products intakes. The results are summarized as follows:
I. In earlier days, spouses from Southeast Asia and China married to Taiwanese men are often referred to as “Foreign Brides” which was later replaced as “New Immigrant Women” by the Awakening Foundation. The Ministry of the Interior further defines “the group of people, since their birth, whose father or mother has no household registration in the Taiwan region” as “New Immigrants”.
II. Over 80% new immigrants interviewed state that they like consuming fishery products, with a consumption frequency of 2 to 3 days (a week) the most, in his/her country of origin and in Taiwan. Over 50% say their consumption frequency of fishery products has increased after arriving in Taiwan, main reason being that their family like eating fishery products, with purchase convenience being the secondary reason.
III. The primary reason that new immigrants interviewed like eating fishery products is that they are considered nutritious food. The secondary reason is their health benefits for the body, and next is their great tastes. They all purchased their fishery products in traditional markets, primarily as fresh uncooked fish.
IV. The most preferred cooking method considered by interviewed new immigrants to promote health is steaming and broth. 84% interviewees are willing to change cooking methods for the benefit of health.
V. Regarding fishery products, interviewed new immigrants indicated on the following as most familiar: “I pay attention to cleaning & hygiene during the cooking process of fishery products”; “I would go for fishery products preferred by my family”; and least familiar on the following: “I pay attention to the nutrition content of fishery products” and “I choose to cook fishery products in various methods.”
VI. Prices and product freshness are the most influential factors on the consumption willingness of new immigrants interviewed, who spend an average of NT$1000 to NT$1500 per month on fishery products. They tend to cook fishery products at home, after moving to Taiwan.
VII. New immigrants interviewed showed a positive correlation between fishery products perception and consumer behaviors. This indicates that the more understanding one has over the fisher products, one’s consumer behaviors will also increase.
VIII. Interviewed new immigrants initiated a deep concern over fishery products being affected by the marine heavy metal pollution, food safety, promotion & sales, market hygiene and other problems, all well worth the attention of the governing authorities.
| Identifer | oai:union.ndltd.org:TW/105NTOU5451010 |
| Date | January 2016 |
| Creators | Chou, Jin-Huei, 周衿慧 |
| Contributors | Ou, Ching-Hsiewn, 歐慶賢 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 79 |
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