碩士 / 國立臺北大學 / 企業管理學系 / 105 / The use of Animals’ Hyperbaric Oxygen Chamber in Taiwan is still not popular in recent years. This study uses veterinarian and consumer (owner) as research entities and integrates theory of reasoned action (TRA) and technology acceptance model (TAM), to investigate the impacts of perceived usefulness, perceived ease of use, and subjective norm on purchase intention. After questionnaire design and survey, 37 samples are collected. Data analysis includes ANOVA analysis for testing the constructs differences between veterinarian and consumers. Regression analysis for testing the impacts of three perceived demands on purchase intention. Stepwise regression is adapted for detecting the significant impacts of 16 individual variables on purchase intention. The results might provide useful information for making marketing strategic planning. The empirical findings are summarized as follows:
(1) There is significant difference on perceived ease of use between veterinarian and consumers, and the score of veterinarian is greater than consumer’s.
(2) For the users of Animals’ Hyperbaric Oxygen Chamber, there are statistically significant impacts of perceived usefulness, perceived ease of use, and subjective norm on purchase intention.
(3) Three individual variables, i.e., “easy to learn”, “enhance medical confidence”, and “the purchase of certified equipment,” demonstrate significant impacts on purchase intention.
Keywords: Animal Hyperbaric Oxygen Chamber, Theory of Reasoned Action, Technology Acceptance Model, Purchasing Intention
| Identifer | oai:union.ndltd.org:TW/105NTPU0121100 |
| Date | January 2017 |
| Creators | KU,PO-HSIN, 古泊鑫 |
| Contributors | GOO,YEONG-JIA, 古永嘉 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 47 |
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