碩士 / 國立臺灣科技大學 / 設計系 / 105 / The air pollution, global warming, and traffic congestion issues have become important in recent years. People's awareness of environmental protection is gradually increased as well. Consequently, it leads to the rise of carpooling platform design. In order to build up useful user experience of carpooling platform in the early stage, this study focuses on the carpooling navigation interface design. The user needs and subjective feelings are explored through the operation of carpooling navigation tasks. Then, the author turned the needs into design insights and based on experiment results which separated into "Layout of Filters" and "Map Auxiliary" variables. To see if the variables may affect the users' task performance and subjective feelings or not. It is expected to provide a useful navigation user interface for a carpooling platform, and increase the match rate as well as the participation rate.
The experiments in this study consist of two stages：(1) Pre-test: Based on the theoretical basis of the literature, the preliminary investigation, and research testing of the carpooling's navigation to help clarify the user needs and design questions, and further explore the differences in the usability of carpooling platforms by operating the navigation tasks in the pre-test. (2) Verification experiment: Based on the results from pre-test, the constructing elements of navigation have been decomposed in order to thoroughly explore whether the subtle differences in the independent variables of "Layout of Filters" and "Map Auxiliary" may have an impact on users’ task performance and subjective feelings toward the platform.
The verification experiment is conducted based on a 2 (with or without map auxiliary) by 3 (layers of filter) two-way mixed factorial design. The map auxiliaries are divided into two levels: (1) With map auxiliaries: The navigation page has provided prices and instant carpooling information on map during the operation; (2) Without map auxiliaries: The navigation page has not provided map auxiliaries during the operation. The layers of filter are divided into three levels: (1) Top navigation: On the top of carpooling information; (2) Left navigation: On the left of carpooling information; (3) Mixed navigation: Combined left navigation and filter function, placing on the left and top of carpooling information.
The results show that：(1) Prices and convenience are the main factors for joining the carpooling activities whether the users has had the experience or not; (2) With map auxiliaries samples have better performances in operating navigation tasks; (3) With map auxiliaries samples do help users feel lower tasks load; (4) Top navigation samples have higher evaluation of usability and lower tasks load than the left navigation and mixed navigation samples; (5) The addition of top navigation to map auxiliaries sample could bring better performance and user experience, which enhance the overall satisfaction values to carpooling platform and users are more willing to use the carpooling service.
| Identifer | oai:union.ndltd.org:TW/105NTUS5619025 |
| Date | January 2017 |
| Creators | Tzu-Fang Lin, 林子方 |
| Contributors | Chien-Hsiung Chen, 陳建雄 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 137 |
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