碩士 / 國立聯合大學 / 經營管理學系碩士班 / 105 / This study focuses on the impact of the government on the quality of mass transit services when innovating for public transportation services and further explore the impact of news information on the quality of service for individual mass transit services. For the purpose of this study, this study takes the two kinds of public services such as Taichung City's BRT lanes and Taichung optimized bus lanes as the research object, and use the public information obtained from the public sector as a measure of service quality standards for Data mining. There are 11 kinds of guest vocals, which are different from the public service innovation before and after the analysis, and to investigate the impact of relevant news events on personal public transport services during this period. During the study period, a total of 376 customers complained about the information. Using SPSS software analysis, we found that public service innovation on the overall customer complaints have significant differences, guest complaints have significant differences for Bus Dynamic Information System、Delay、Poor service attitude、Emergency brakes、Speeding、Skip stop、Unauthorized diverted、Running a red light. Analysis of news events before and after the month of the difference between customer complaints, Taichung City's BRT lanes and Taichung optimized bus lanes both have some significant differences. This study suggests that there are significant differences between the two months before and after the event for corporate governance issues, can not be dealt with in a timely manner causing public complaints.
| Identifer | oai:union.ndltd.org:TW/105NUUM0457004 |
| Date | January 2017 |
| Creators | JHUANG,JIA-LING, 莊佳陵 |
| Contributors | HWU,TIAN-JONG, 胡天鐘 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 59 |
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