碩士 / 靜宜大學 / 觀光事業學系 / 105 / In 2008, Taiwan government passed a legislation allowing Chinese visitors to travel into Taiwan, the hotel industry has grown at the fastest speed, hotels of different scales and characteristics started emerging in every tourist areas. Years later, Taiwan faced the political change, and then the policy took a drastic turn. Almost every hotel’s having the problem of tourist shortage. So many local governments’ tourism agencies began working with non-governmental organizations and civil groups to promote not only domestic but also on foreign grounds, attempting to elevate the tourism visibility, and attracting more visitors to help our tourism industry to reach a new high again. Therefore, this article will make a clear definition and discussion of the roles and functions of the Hotels Association which is supervised by city government, to analyze the strengths and weaknesses of government’s overseas tourism promotion activities which attract hotel association members, and to assess the benefits.
In this study the depth interview method was applied to collect data from January to April, 2017, and summarized into four aspects, which are 'the function and role of Hotels Association, " " the 4Ps of marketing and promotion activities domestic and abroad "," the pros and cons of the promotions’ effectiveness ", and" the review of the promotions’ effectiveness". The final part is to provide suggestions to tourism promotion agencies based on the opinions from members of the non-governmental organization, hoping these four aspects could make practical contributions to Hotel Association.
| Identifer | oai:union.ndltd.org:TW/105PU000571026 |
| Date | January 2017 |
| Creators | Yang, Hui-Mei, 楊惠玫 |
| Contributors | Wu, Cheng-Ho, 吳政和 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 63 |
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