碩士 / 實踐大學 / 企業管理學系碩士在職專班 / 105 / During 1989 to 2017, the Eslite Group transformed from a sustained loss book selling company into a OTC life innovation company, and the share price soared over NT$100 per share, EPS of 2016 full-year rised to NT$8.88; furthermore, the Eslite Group was listed no.1 in “Most Admiredd Company 2017”survey.
From the point of view of value proposition of Business Model, this research reviews the differences of value activities between Eslite Bookstore and Eslite Life. With the application of case study research and document alalysis, this research aims to clarify the value innovation of Eslite Bookstore and Eslite Life, analyze the customer value acitvities and illustrate the coutour of Eslite Group's business model, and provide the reference for other firms' future transformation. Therefore, the issues of this research are set into “the difference between old and nes value proposition of Eslite Bookstore and Eslite Life”and “analyzing the value innovation effectiveness from the point of view of Blue Ocean strategy.”
Sudy finding I, Eslite Bookstore stresses on the plan of dream, positions itself as the provider of cultural content, creating the 24-hour brick and mortar bookstore, and make good use of experimental marketing to induce customers to try and purchase. Eslite Life, however, focuses on the business, positions itself as the creative economic platform, sets up the Eslite website in response to the e-commerce and the e-book of network generation, and adds the new form of “live performance”for customers to experience, so as to built the loyal customer base. Whether the bookstore or the shopping mall, Eslite Group sticks to the differentination strategy, which the center axis is innovation. This kind of thought sustains, and take different value activities with the changes of the trends.
Sudy finding II, the Eslite Group takes humanity, art, creativity and life as the business concept. It skips the price competition from industry peers, and chooses the chian, not replication logistic strategy, to integrate the cross industry imagination and comes up with the operating method of “store in store” and 24-hour brick and mortar store, appeals to the need of customers and keep evollving to distinguish the markets. With the application of Blue Ocean, the Eslite Group creates the uncontested whole new market.
The Eslite Group precisely grasps the demand gap of customers and meet it, aims at cutting down the cost and boosting customer value, and strengthen both the value proposition of customers and suppliers, adjusts the strategy in roll planning methos in respond to the change of surrounding environment, creates maxim benefits for customers and suppliers; these elements are the reasons that the Eslite Group succeeds.
| Identifer | oai:union.ndltd.org:TW/105SCC01780026 |
| Date | January 2017 |
| Creators | CHENG, YA HUI, 鄭雅蕙 |
| Contributors | TSAI, CHENG-AN, 蔡政安 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 72 |
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