碩士 / 東吳大學 / 社會學系 / 105 / Nowadays, tourism has become an event just for being relaxed; it’s kind of an entertainment. People try to be away from the reality, and make them pleasant. However, the origin of tourism is from the religious pilgrimage, what the pilgrimage needs is suffering and torture, then gets the sublimation, in order to maintain the “sanctity” of the journey. However, with the development of society, tourism is no longer the only purpose of religion; travelers became a “tourist” from a “believer”. But this doesn’t mean that the tourism nowadays lacks "sanctity" and it doesn’t mean that the travelers are not "devout" anymore.
With the development of the media and the diversity of content industry, there is a trend of "holy landscape tourism" all over the word. The scene of Romantic film will become a romantic symbol; the scene of advertising will become a fashionable indicator; the scene of animation is also seen as fantastic archetype. Travelers are looking for the image of that place, "gazing" the "symbols" of the place. These "gaze" are not only the feeling about the visual, but also about the sound, the smell, the taste and other sensory experience (John Urry, 1990). Therefore, in the process of pilgrimage to tourism, cultural goods create the sanctity of the place, and while the travelers are doing the "pilgrimage", they are also focus on the "representation".
Hence, according to theory of "the circuit of culture" (Paul du Gay, 1997), we can analyze it from the 5 aspects of production, consumption, regulation, representation and identity. There are some examples in Taiwan, the places which became popular because of the film like "Cape No. 7" in Hengchuen, Taiwan or the television commercial of Eva Air in Taitung, Taiwan. However, the phenomenon couldn’t insist for a long time, in other words, it was just temporary; furthermore, it would lead to the decline, or lead to negative feelings to local residents.
This thesis is based on the case of “Amachan”, which is the Japanese morning TV series, and the background is in Kuji city, Iwate Prefecture, Japan. The screenwriter is Kutou Kankurou, in this TV series he used lots of local symbols of Kuji city, like the traditional job, the food culture and the natural scenery. With the corporation from the local organizations, they made some PR events that Kuji city could get the representations of “Amachan”, and led a huge economic benefit. In addition, the relevant organizations were trying hard to create the sense of identity between “Amachan” and the residents that the miracle in Kuji city could keep going on.
In conclusion, “Amachan” is the topic of the thesis for textual analysis, and based on the case of it in Kuji City, Iwate Prefecture, Japan. With the research methods included field observation, secondary data analysis, text analysis and interviews etc. to explore the process that how the “sanctity” be created through the production of the cultural goods, the traveler’s gaze of the representation, the establishment of the identity, the regulations for maintain and promotion, then creating the amazing consumption pattern. Through these contents, this thesis could be one of the reference models for the cultural and travel industry.
| Identifer | oai:union.ndltd.org:TW/105SCU00208003 |
| Date | January 2017 |
| Creators | CHIU, YU-FANG, 邱郁芳 |
| Contributors | LIOU, WEI-GONG, 劉維公 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 154 |
Page generated in 0.0012 seconds