碩士 / 世新大學 / 企業管理研究所(含碩專班) / 105 / With the improvement of the economic level, ornamental fish breeding has become the majority of the people living in the leisure entertainment project selection, the ornamental fish is representative of the ray industry as an example, this study try to explore the contemporary ornamental fishery marketing and competition pattern by literature analysis, participant observation and depth interview. We find that in the high-end consumer market stingrays are indeed the majority of business opportunities, and to Chinese, for the most, with five forces analysis, 4P marketing, 4C marketing theory review that the use of high-tech tools to respond immediately to the needs of contemporary consumer fees, and the combination of industry and industry chain partners to meet consumer demand, is an important key operation effect of stingray fishery development.
| Identifer | oai:union.ndltd.org:TW/105SHU00121005 |
| Date | January 2017 |
| Creators | Chu,Tse-I, 朱哲毅 |
| Contributors | Chiu,Chih-Chun, 邱志淳 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 79 |
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