碩士 / 世新大學 / 傳播管理學研究所(含碩專班) / 105 / Between 1996 and 2015, highly repetitive office work decreased from 25.5% to 21%. Traditional education is facing severe challenges, the skills required for the workplace constantly changing, in this era of pluralistic integration, talent must continue to independent innovation learning.
After the 21st century, in developed countries, Lifelong Education has been expanded comprehensively and promoted into a learning society. Since China’s Reform and Opening –Up policy, economic has grown rapidly, society has transferred, and Chinese living stander are improved quickly. Since the end of 1970s, lifelong education had been being introduced and researched by scholars, promoted and carried out by education managing organization. Nowadays, it gains glory of theory and practicing both in Mainland China and Taiwan, it forms a distinctive continue education system, operating mechanism and development model.
Global economical development has proved that the economical ratio of third industry is increasing in national economy. Cultural education belongs to the third industry, lifelong education is not a basic education but rigid demand. People have to re-educate to adapt the rapidly changing environment, to achieve the requirement of working skills and the demand of different life steps. The potential education market in Mainland China is about 1.3 billion people, driven by national policy and environmental development, lifelong education institutions observes this giant business, and effort to build the education model. According to Peter Drucker (1973), “The purpose of business is to create and keep a customer”. Consumer decides market, how to survive in this business operation environment, to understand learner (consumer) behaviors is the key to success.
Via the semi-structured interviews, and used the model of EKB consumer decision-making behavior research, the result shows that the motivation of Shanghai people participating in lifelong education is need it more than realize it.
Demographic variables (gender, motivation, monthly income, children), consumer’s internal factors (experience, cognition and values), external environmental factors (traffic convenience, brand), and marketing factors (limited time discount) are the variables of affecting lifelong education consumers to evaluate the decision making.
The internet, changed audiences’(consumers’) reading behavior. Mobile APP, video, baidu search became the mainly information source that Shanghai Resident trust.
| Identifer | oai:union.ndltd.org:TW/105SHU00375013 |
| Date | January 2017 |
| Creators | LIU,YUN-FANG, 劉芸芳 |
| Contributors | HSU, AN-CHI, 許安琪 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 168 |
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