碩士 / 世新大學 / 傳播管理學研究所(含碩專班) / 105 / In recent years, media agencies have encountered changing business dynamics and
diversifying solution needs. Complicating business dynamics have raised challenges in
both external and internal business communication. On top of intense pressure from
demanding clients, agencies are faced with obstacles in internal business communication, resulting in inefficient resource allocation and high employee turnover.
This study aims to explore organizational communications in media agencies through looking into typical communication methods, conflicts and the management thereof.
Research findings are based on primary sources collected through observations made on a Shanghai-based media agency. The study adopts a framework that serves to examine various aspects of organizational communication, including interactive models of communication, organizational culture, organizational structure, and responsibility allocation. Relevant findings are utilized to understand how organizations resolve crossdepartment
conflicts to achieve overarching business goals.
The researcher identifies company goal alignment and trust establishment as two major
factors that may induce conflicts in organizational communication. Potential conflicts may arise from discrepancies in goals among different departments. Further, employee trust and commitment affect efficiency of internal communications.
Based on research findings, the researcher outlines four recommendations to improve organizational communications, namely the 1) execution of a comprehensive and fair employee review and appraisal system; 2) establishment of an ERP system to realize effective communications across departments; 3) introduction of strategic human resource management that maximizes talent fitting; 4) roll-out of regular crossdepartmental
training and sharing to foster learning about the company. Finally,
effective organizational communication should be coupled with visionary leadership,guided by leaders with critical thinking, boldness, wit and wisdom, to ensure sustainable business development.
| Identifer | oai:union.ndltd.org:TW/105SHU00375015 |
| Date | January 2017 |
| Creators | CHEN,MIN-HUI, 陳珉慧 |
| Contributors | HSU,AN-CHI, 許安琪 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 154 |
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