碩士 / 東方設計學院 / 文化創意設計研究所 / 105 / In recent years, the government makes a supreme effort to popularize tourism and encourage combining cultural and creative industry and stationing in local places. Every city gears up to make ideas and hold various activities to attract tourists from everywhere to go. Certainly, Kaohsiung City Government, Taiwan is also no exception. There is the most beautiful coastal city in Kaohsiung City, Taiwan. It proceeds a construction project of leisure and recreational facilities at Singda Port Lover Wharf, Taiwan, but the result is not good so far. It finds reasons, improves them, and expects to increase the number of tourists. The government also makes a policy as one fixed day off and one flexible rest day to encourage people to spend more time going outdoors and being close to nature. This topic is very important. This study is to explore tourism image aiming at this region of tourists who go to Cieding District Lover Wharf, Taiwan and whether it has tourism attractiveness and whether it affects their perceived health status.
Participating tourists at Singda Port Lover Wharf, Cieding District, Kaohsiung City, Taiwan are objects of investigation and research in this study. It adopts a judgmental sampling method for actual participants in contents. It sent out 320 copies as samples and retrieved total 315 copies. A number of invalid questionnaires was total 27 copies, and a total number of valid questionnaires was 288 copies. It took 80 copies from the questionnaires to do a test of reliability and validity on tables. Subjects in this study were counted and analyzed by SPSS21 system according to three aspects respectively such as “tourism image”, “tourism attractiveness”, and “perceived health status”, and five variables such as “gender”, “marital status”, “age”, “education level”, and “status of travelling with others” and so on: 1. It calculated an average and standard deviation of subjects who filled up each table by descriptive statistics. 2. It tested difference between two variables by independent sample t. 3. It tested difference of more than three variables by one-way analysis of variance F. If difference reached a significant level, it adopted unplanned comparisons by Scheffe’s Method.
The result of this study finds out that among participating tourists who went to Lover Wharf, each aspect such as male, married, age, people with higher education level, and parent-child travel and so on showed significantly on this. It has comprehensive observation that each industry has insufficient level of attention to Cieding Lover Wharf, Kaohsiung City, Taiwan. Thus, it hopes that each industry such as government units, traveling industries, tourisms, cultural and creative industries and follow-up related research can take this for reference in the future, and can provide Cieding District Lover Wharf, Taiwan with many directions to attract a number of tourists, encourage local cultural and creative industries to station in and increase tourism image which has more features and plan transportation and tourism routes which are more convenient to go. They can strengthen propaganda at each junior high school and elementary school and popularize a field trip to go, which is to improve quality of local tourism service and tourism will of tourists and to create a tourism vision.
| Identifer | oai:union.ndltd.org:TW/105TFDU0785009 |
| Date | January 2017 |
| Creators | Kuan-Wen Chen, 陳冠文 |
| Contributors | Sung-Lin Hsueh, Kuen-Ming Huang, 薛淞林, 黃崑明 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 91 |
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