碩士 / 國立臺北科技大學 / 管理學院EMBA大上海班 / 105 / At present, art exposition combining art and market is a kind of the most important artwork exhibition and trading activity in the world. The most famous ones include Art Cologne, Art Basel, Arco Madrid, Art Chicago and Art Paris, which are collectively called the “World Top 5 Art Expositions”.
Art exposition is an emerging fair with the history of about 50 years (less than 20 years in China). As an important part of the art market, it plays an irreplaceable role in development and completeness of market mechanism. The art exposition in China is a kind of business growing gradually with the motivation of high speed economic development after the establishment of market economy system. It has inevitable relationship with economic development. As a big international metropolis, Shanghai’s 2015 GDP was the largest among all cities in China and the second largest next to Tokyo among Asian cities. Shanghai is also a global famous financial center and one of the largest metropolises with one of the most population in the world. The Changjiang Delta Urban Agglomeration composed of Shanghai, Jiangsu, Anhui and Zhejiang has been one of the six world-class urban agglomerations. With the flourishing development of art market in Shanghai during recent years, many global art agencies like private art galleries and auction companies have been settled in Shanghai, and Shanghai is anticipated to be the art center in Asia following Paris and New York. The development of art exposition, the platform between primary and secondary markets, really deserves our observation and study.
Shanghai has a diversified society. Besides the art expositions in exhibition centers, the first large scale hotel style art exposition in China was also held in May 2012. Such art expositions highlight the principle of “dialogue between art and life”, focus on the “popular collections”, develop the emerging collectors getting rich recently, and try to explore the “blue ocean” market while numerous agencies are scrambling for the limited collectors on top of the pyramid.
This is only the 5th year since 2012. Although AArt has made a little step forward, it still needs further improvements. The analysis based on the example of Art Basel HK, the most successful international art exposition in Asia, is a great inspiration and reference for AArt. This paper primarily studies the operation model of AArt, analyzes the three aspects of “academic structure”, “orientation and brand strategy” and “investment promotion strategy”, and makes comparison with Art Basel HK to conclude the problems existing in AArt and further propose the ideas and strategies for operation model of AArt.
| Identifer | oai:union.ndltd.org:TW/105TIT0545A028 |
| Date | January 2017 |
| Creators | Hong-Jun Qiu, 邱宏俊 |
| Contributors | 陳凱瀛 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 34 |
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