碩士 / 國立臺南藝術大學 / 博物館學與古物維護研究所 / 105 / This study aims to evaluate the impacts of the “Intertidal Zone” Exhibition at the National Museum of Marine Biology and Aquarium (NMMBA) on visitors’ intertidal ecological conservation attitudes. It also investigated the relationship between the experiences and the demographic characteristics of visitors’ with conservation attitudes.
The researcher had designed the intertidal ecological conservation attitude scale, including affection, cognition and action tendency, three concepts based on attitude structure. Further more, a judgmental sampling was adopted in the survey, focusing on the visitors aged more than 13 years old as well as those who visited the whole Intertidal Zone Exhibition completely. As a result, a total 432 valid questionnaires were retrieved.
Data was analyzed from descriptive statistics, Pearson correlation coefficient, one-sample t-test and one-way ANOVA. According to the statistics results of all the data collected, this study concluded some findings as the following:
1. After visited the Intertidal Zone Exhibition, most visitors’ conservation attitudes were positive toward to intertidal ecological.
2. On the part of action tendency, visitors tended to be reserved their opinions
3. The overall attitudes had positive relationship with the concepts of cognition, affection and action tendency.
4. Touching experience did not make significant impact on visitors’ intertidal ecological conservation attitudes.
5. “Participating in guided tours” and “reading the interpretative signs”, the behavior of the visitors, make significant impact on visitors’ intertidal ecological conservation attitudes.
6. The visitors who “understudied the ecological environment of the intertidal zone” and “thought deeply about intertidal zone conservation issues” from the exhibition, their scores of conservation attitudes were obviously higher than others.
7. It showed visitors had significant differences in conservation attitudes depending on genders, education level, experiences of being in intertidal zone or attending related course.
Eventually, according to the results, the researcher discussed and proposed some suggestions to the NMMBA for further study in the future.
| Identifer | oai:union.ndltd.org:TW/105TNCA5581006 |
| Date | January 2017 |
| Creators | Po-Ya Lin, 林博雅 |
| Contributors | Shin-Chieh Tzeng, 曾信傑 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 103 |
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