碩士 / 台灣首府大學 / 休閒管理學系碩士班 / 106 / The purpose of this paper is to explore the choice preferences of the tourists in the process of ecotourism for the planning and management. Ecotourism is quickly becoming one of the most popular forms of vacationing and has become a good tool to promote environmental awareness. It is important to promote environmental education through ecological site planning and tourists choice behavior. This paper is to investigate tourists' choice behavior in ecotourism site for the Augoo Coastal Wetland Park using literature review, Fuzzy Delphi Method and Fuzzy Analytic Hierarchy Process. This study found the elements of evaluation can be divided into nine major factors about the tourists' choice behavior and summarized as "Natural resources", "Environmental planning", "Recreational activities". The results show that the amount of natural resources is more important than environmental planning and recreational activities for tourist in ecotourism site. Furthermore, the group tourist put emphasis on leisure activities; the others pay more attention to natural resources.
| Identifer | oai:union.ndltd.org:TW/106DWU00675010 |
| Date | January 2018 |
| Creators | CHEN, CHING-YI, 陳靜宜 |
| Contributors | LEE, GIN-LAI, LEE, MING-CHING, 李金來, 李明靜 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 48 |
Page generated in 0.0087 seconds