碩士 / 逢甲大學 / 運輸與物流學系 / 106 / It is well known that there are lots of forwarders competing in tremendous limited Taiwan market with each other.
Using factor analysis and structural equatioin modeling, this study investigates the relationships among purchase involvement, brand equity, service quality and customer satisfaction between shippers and forwarders. Based on 225 efficient questionnaires, results found that purchase involvement had positive effect on brand equity. Also, brand equity had positive effect on service quality. However, purchase involvement had no significant effect on customer satisfaction, and brand equity also had no sufficient effect on customer satisfaction. The findings of this study were hopefully provided useful information for domestic forwarders in Taiwan regarding decision making and market strategies.
| Identifer | oai:union.ndltd.org:TW/106FCU00423003 |
| Date | January 2018 |
| Creators | SHIH,WEN-CHEN, 石雯珍 |
| Contributors | TSENG,PO-HSING, 曾柏興 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 114 |
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