碩士 / 逢甲大學 / 創意設計碩士學位學程 / 106 / With the convenience and expansion of transport systems and the development trend of traffic operation requirements, plus the increase in foreign tourists in Taiwan tourism in recent years, the number of trains has gradually increased to meet more passengers. However, at the same time, travelers of many ages should also pay attention to and improve the design of their information content. In order to allow passengers to ride the train station accurately, the information on the transport ticket is also important.
In view of this, this study uses the Taiwan high-speed rail transit ticket as a sample to carry out relevant discussions, user evaluation and design on the ticket. In the research process, the content analysis method was used to analyze the visual elements of the current high-speed rail vouchers with the graphic design theory; then the experience of different age groups for the use of the current high-speed rail tickets was obtained through questionnaire survey, and feedback was given. And use the Tobii Eye Tracker T120 eye tracker to do the task test, you can more accurately know the subjects in different situations, for the point of view of the current ticket; then, summarize the problems of the current ticket and design recommendations The improved design after finishing includes the visual architecture of the message framework and ticket design, and the task test of the second testee to check whether the problem of the current ticket is resolved. Finally, based on the analysis results, a new version of the high-speed railway transport ticket is proposed. , and its message architecture and interface visual design guidelines.
| Identifer | oai:union.ndltd.org:TW/106FCU00785005 |
| Date | January 2018 |
| Creators | CHEN, TING-YU, 陳亭妤 |
| Contributors | TANG, KUO-HAO, 唐國豪 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 108 |
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