碩士 / 輔仁大學 / 大眾傳播學研究所碩士在職專班 / 102 / This study first uses the literature review method to sort out the related literature of festival activities and analyzes the activities and marketing characteristics of festival events and folk customs activities. The case studies of the Dacheng district and Taiwan’s Chenghuang belief culture were also discussed. Through field visits, in-depth interviews, and news reports, Dadao’s Xiahai Temple was organized to hold media events and media for festivals and folklore. Marketing strategy and development. The methods adopted in the development of media public relations and marketing strategies include the following principles: first, create a crowd; second, disseminate advertisements; third, news topics marketing; fourth, experience cultural tourism. In the marketing mode of festivals and events for the Damascene Taipei Xiahai City God Temple series, the cultural season is held every year. The story of the Chenghuang Temple is launched in a wave-by-wave manner, and passes through the experience of the visitors. Issues such as media marketing to operate.
| Identifer | oai:union.ndltd.org:TW/106FJU01023003 |
| Date | January 2013 |
| Creators | WU,ZONG-ZHAN, 吳宗展 |
| Contributors | Cheng,Chin-Min, 鄭志明 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 82 |
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