碩士 / 開南大學 / 觀光運輸學院碩士在職專班 / 106 / As an island country, Taiwan is blessed with rich marine resources and coastal landscapes. In response to changes in fishery environment, consumption habits and leisure needs, the government has promoted recreational fisheries and budgeted million dollars for the construction of sea product outlets since 1990s, one of which is located in Yongan fishing harbor. Established on July 17th, 2004, Yongan fishing harbor is one of the two fishing ports in Taoyuan, and it has become a popular recreational spot for Taoyuan citizens.
The study aims at the relationship among tourists’ perceived value, satisfaction and revisit willingness of Yongan sea product outlet. The research is conducted by quantitative survey. Research targets are tourists in Yongan fishing harbor, randomly selected. 421 copies of the questionnaire were distributed, and 408 valid ones were completed. The software spss22 was adopted for statistical analysis, and the related analytical techniques included reliability analysis, descriptive statistics, sample average approximation, correlation analysis and regression analysis. The results show a positive linear relationship between tourists’ perceived value and revisit willingness, and they also indicate a positive linear relationship between tourists’ satisfaction and revisit willingness. Besides, the statistical method by Baron and Kenny (1986) was also applied. Four conditions were considered for the determination of mediation effects. The results confirm that revisit willingness indeed has a positive linear relationship with the tourist perceived value through the mediation effects of tourist satisfaction.
The result of this study can serve as a suggestion on the management of the sea product outlet in Yongan fishing harbor, and it can also be applied to the city policy improvement in order to create a new beautiful city.
| Identifer | oai:union.ndltd.org:TW/106KNU01427010 |
| Date | January 2018 |
| Creators | CHU,WEN-PING, 朱文萍 |
| Contributors | CHEN,HUAN-DUN, 陳桓敦 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 90 |
Page generated in 0.0698 seconds