碩士 / 康寧大學 / 企業管理研究所 / 106 / Taiwan is the known kingdom of aquaculture; and has the most amazing aquaculture technology in the world. Aquaculture technology has been exported to diplomatic countries to assist and upgrade technology and train human resource routinely. The aquaculture feed is the critical factor affect the growth of fish directly. Because the additives, such as catalysts, enzymes and probiotics are added to the feed (by/from) different suppliers, which affect the quality of the fish and aquaculture water quality. It is very important for the choice of the feed suppliers. This study argued that brand image, trust attitude, product quality, service quality, price to customer satisfaction, customer loyalty are the critical factors affect the choice of the feed for aquaculture business.
This study used questionnaires to survey aquaculture business data. A total of 250 questionnaires were collected and delivered based on the data of The Fisheries Department's 103 Annual Report. A total of 61 copies include 8 invalid questionnaires. The reply rate was 24.4%, there were53 available validated questionnaires. The effective reply rate was 21.2%. This study employed IBM SPSS Statistic 22 and Smart PLS 3 software to analyze the results show six hypotheses were supported. The factors, personal image and trust attitude positively affect product quality, trust attitude positively affect service quality, the product quality, the service quality positively affect customer satisfaction, and the customer satisfaction and customer loyalty. These hypotheses has positively influence on dependents. The result revealed the selection of feeds depend on the aquaculture business have the impression and trust for the feed suppliers. The Service quality and product quality were the primary factors affect the aquaculture business.
This study showed that the brand of feed is not primary consideration, but trust, products and services for feed suppliers. Therefore, the feed suppliers must provide good product quality and service quality will satisfy requirement of the aquaculture operators to acquire loyalty of the brand and continue to purchase the brand's feed. In addition, aquaculture operators need to adjust and accept different operating concepts. In a competitive business environment, customers must understand and update the related information the products are innovative, the changing consumption concepts, the opening of the domestic market for foreign product imports, and the competition in product quality, service quality and price. Aquaculture operators need to know about updating business information too.
| Identifer | oai:union.ndltd.org:TW/106LU000321171 |
| Date | January 2018 |
| Creators | TAI,TZU-PING, 戴子平 |
| Contributors | LIN, QI-HONG, 林器弘 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 87 |
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