碩士 / 國立政治大學 / 經營管理碩士學程(EMBA) / 106 / Taiwan, surrounded by ocean and is located both in sub-tropical and tropical area. There is ocean current passing by at the east of island which create variety of fantastic ocean environment. In recent years, recreational activities in ocean has became more and more popular, many type of ocean activities are raising. SCUBA diving is one of them and thousands of people learnt how to do SCUBA diving and got their SCUBA diving certificates every year. The ocean environment in Taiwan has big advantage to the development of SCUBA diving activities. Kenting area is one of the best location for the development of SCUBA diving industry because of protection of the National Kenting Park, suitable weather of tropical area and convenient transportation compare to other islands.
This thesis is focusing on how to develop the SCUBA diving industry in Kenting area through service design methodology to answer the question of study topic. Start from stakeholder analysis to find out key stakeholders and then interview with those identified stakeholders to get their feedbacks. Figure out their insights by empathy approach and then get the point of view of stakeholders. Following, design and create service model form that user's point of view to solve the design problem.
Finally, using business model analysis and risk analysis technique to review the service model created by service design approach to make the business model viable, sustainable, and reliable. Furthermore, hope to help making SCUBA diving industry in Kenting area or even in Taiwan a very famous and successful story to inter-nations.
| Identifer | oai:union.ndltd.org:TW/106NCCU5388158 |
| Date | January 2018 |
| Creators | Yen, Jack, 顏士傑 |
| Contributors | Yuan, Daphne Soe-Tsyr, 苑守慈 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 65 |
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