碩士 / 國立政治大學 / 經營管理碩士學程(EMBA) / 106 / The conclusions of this study focus on (1) the timing of the exhibition store (2) food quality and freshness (3) company environment and decision makers. The special feature of this study is that Taiwan did not have a research paper on the topic of a single overseas restaurant chain.
The results of this study summarize and analyze the "reference model for the successful operation of overseas agency chain restaurants in Taiwan." In the future, companies that introduce foreign catering brands, especially Japanese brands, can use this as a reference and reflection when thinking about preparations. The entry strategy and business model of the new market.
This study believes that in addition to active exhibition stores, Ootoya can also invest resources in the innovation of the catering industry. In addition to continuing to develop consumer-friendly meals, this study suggests that Ootoya can “open up new brands” or “new-style stores”. New brands can influence new service models or business models, while new-style stores can rely on new positioning, new service models, and new marketing models.
The recommendations of this study are as follows:
(I) This study only uses Japanese chain restaurant brands as research objects. Subsequent research may consider applying this research framework to relevant overseas agency chain brands, including brands in Asia, including Korea, Thailand, Singapore, and even expanding to the Americas. Research on chain brands such as Europe.
(II) This study only uses a Japanese chain restaurant brand as the research object. The follow-up study can select a number of cases of Japanese chain restaurant brands to conduct research and analysis, and in-depth discussion on the strategy of successful operation of overseas agent chain restaurants in Taiwan.
| Identifer | oai:union.ndltd.org:TW/106NCCU5388159 |
| Date | January 2018 |
| Creators | Chou,Chi-Cheng, 周繼正 |
| Contributors | Lou, Yong-Jian, 樓永堅 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 46 |
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