碩士 / 國立成功大學 / 高階管理碩士在職專班(EMBA) / 106 / Taiwanese bicycle industry has evolved from an OEM (Original Equipment Manufacturer) to the industry with their own global brands over the last four and a half decades. During this period, Taiwan has developed the reputation to be the “bicycle kingdom”. However, in recent years, manufacturing portion of this supply chain has relocated to some low cost bases such as China and Vietnam due to increased domestic wage pressure. In a strategy to bolster Taiwan’s competitive advantage, new bicycle products focused on innovation and technology have emerged. The dropper seat post is one of these newly developed product. This product enhances the rider’s experience by allowing them to remotely raise and lower their seat height while riding to optimize their body position given varying terrain.
This study reflects the history of extreme mountain biking and the needs for the creation of a product such as the dropper seat post. The inventor, Mr. Hsu Rongyu, saw the needs to adjust the seat height while riding and developed a product that met these consumer requirements. In an in-depth look at this product evolution, we examine the company’s empirical research data and how it shapes product development, drives quality and helps to predict market direction.
The culmination of this study is a new type of product based on the results of this development, quality improvement and market trending. The name “KS LEV” dropper seat post is a paradigm shift from previous generations of products that is easy to operate, enhances the user experience with a high value proposition.
| Identifer | oai:union.ndltd.org:TW/106NCKU5457019 |
| Date | January 2018 |
| Creators | Shu-ChingYang, 楊淑晴 |
| Contributors | Tai-Yu Wang, 王泰裕 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 67 |
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