碩士 / 國立嘉義大學 / 管院碩士在職專班 / 106 / This study mainly discusses the relationship between domestic and international aviation-business customers on airline perceived quality, experience value, and customer satisfaction. The two main aviation business customers in the country are surveyed to collect variable data. The analysis focuses on two aspects: (1) the perception of different passenger attributes in each variable; (2) the establishment of a structural equation model of the relationship between customer behaviors investigate the impact relationship among various variables; then, based on the analysis results, propose relevant improvement suggestions. The study found that: (1) The age, educational level, income of the passengers, and the use of ticket purchase methods vary according to the nature of the differences; (2) The perceived quality has a positive relationship with the experience value; (3) The hypothesis that the experience value of customer satisfaction study has not been supported can not prove that it has an impact; 4) Perceived quality has a positive relationship with customer satisfaction; the above results are combined, except for hypothesis 2 which has not been supported, other assumptions. Both are established.
Therefore, this study hopes to explore the business traveler by using international airlines of the Taiwanese aviation industry to expand the business traveler source, and to conduct a complete discussion and analysis on the airline’s overall perceived quality, experience value for travel, and overall satisfaction. .
| Identifer | oai:union.ndltd.org:TW/106NCYU5388025 |
| Date | January 2018 |
| Creators | Su,Mei-Hua, 蘇美華 |
| Contributors | , 盧永祥, 王明妤 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 83 |
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