碩士 / 南華大學 / 企業管理學系管理科學碩博士班 / 106 / This study examines the impact of the aromatherapy industry on experience marketing, perceived value, trust, and customer satisfaction. The aim of this study is to explore whether the aromatherapy industry can achieve the purpose of enhancing consumers’ perceived value and trust by experience marketing, thereby improving customer satisfaction.
The questionnaire for this study was sent out from March 25 to April 10 using a convenient sampling method to remove unusable samples and a total of 255 groups were recovered. This study uses SPSS 18 of Windows analysis, the result of the research is that experience marketing has a positive impact on perceived value, trust, and customer satisfaction. The empirical results of this study can be used as an important reference for related businesses.
| Identifer | oai:union.ndltd.org:TW/106NHU00457014 |
| Date | January 2018 |
| Creators | CHENG, HSIAO-FEN, 鄭曉芬 |
| Contributors | KUO, TUNG-SHENG, 郭東昇 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 72 |
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